A1 Appliance Repair is a part of an Orange County, Ca repair company portfolio and a leading repair brand for major appliance manufacturers large and small. Their previous approaches led to fragmented media buys across various publishers, and A1 Appliance Repair wanted to consolidate buying to centralize management of reach and frequency.
“Kodu Media helped tackle the rugged terrain of the digital marketing world. Improving our Google AdWords account allowed the company to gain better control of their online campaigns. Couldn’t be happier with the results!”
Advised by our marketing team, they adopted the DoubleClick full technology suite and unified their media buys. This new setup gave the brand a newfound ability to not only programmatically serve ads across platforms and publishers, but also to connect ad-centric and site-centric data to inform audience creation and optimisations.
DoubleClick Bid Manager enabled programmatic media buying – including YouTube’s TrueView video format – while DoubleClick Search allowed for search bidding.The team used DoubleClick Campaign Manager to plan, execute and measure A1 Appliance Repair campaigns, and leveraged Google Analytics 360 to measure user activity on the brand’s website.
INCREASE IN REACH AMONG TARGET
IMPROVEMENT IN COST PER UNIQUE USER
DECREASE IN BOUNCE RATE