A Retail-Minded Approach to Facebook Ads

Facebook advertising presents a perfect complement to any search marketing campaign. With 1 billion users, including 934 million daily active users – 153 million of which are in the U.S. and Canada – Facebook is the premier social media network.

It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.

First is the traditional pay-per-click (PPC) method. You can bid to have your ad seen on the sidebar in users’ News Feeds, meaning they’re always in sight. Those clicks will go to your own landing pages, allowing you to track leads and conversions from Facebook.

The second option allows you to advertise directly in the News Feeds of relevant users, urging them to Like and visit your Facebook Page. These ads help spread your social reach, making more people aware of your brand and current promotions.

Kodu Media Is Here To Help You Manage Your Facebook Ads

With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world.

Taking advantage of that platform, however, can be a difficult challenge To succeed on Facebook, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget.

At Kodu Media, we know how to put the right kinds of advertising in the right places on Facebook and create great results for your company.

Facebook allows you to target your ads to the people who are most likely to want your product or service. While Facebook advertising hits potential customers higher in the sales funnel than intent-based advertising platforms like AdWords, if you target the right audience, Facebook ads are much more effective than other high-funnel marketing channels.

our proven process produces results

1. Meeting

The initial meeting is where Kodu Media learns about your business and goals and take detailed notes of what your business is looking to accomplish.

2. planning

Once we discuss your goals and what you are looking for we immediately get to planning and strategizing a customized plan just for your business.

3. execute

Our plans go into action and we launch our strategy and closely monitor your results. We always look to optimize our strategy as we go.

4. Delivery

We deliver results and we discuss regularly our successes and provide you with easy and tangible reports. Our business is based on results.


5. Optimization

We test our results and strategies and then optimize the winning strategy to run its full potential. Our strategy for your business will always continue to improve.

What’s included in Kodu Media’s Facebook Ads Management Service?

Start by searching words or phrases related to your products or services. Keyword Planner works to find the keywords that are most relevant to your business. You can then pick keywords you like and add them to your plan.

A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. These ads can appear on Google results pages and across the Google Network, which includes the Search Network, search partners, and the Display Network. Text ads might look different on the Display Network, or on mobile.

Audience targeting allows you to be more accurate when choosing who sees your ads. In AdWords Editor, you can download, view, and assign existing audiences, including remarketing listscustom combination listslife events, and interest categories.

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

With our Google Analytics integration, CTM call data can be viewed as Events, Goals, and Conversions. By connecting AdWords, users can also track calls from those campaigns, including Click-to-Call and Call Extension calls, as Conversions in Analytics.

To keep ads safe and appropriate for everyone, ads are reviewed to make sure they comply with Facebook advertising policies. Most ads are reviewed within 1 business day.

If you really want to succeed with AdWords, you’ll need to regularly review and refine your account’s performance. In particular, you’ll want to monitor the status and progress of both your ads and their keywords. This article explains where to find and how to interpret performance data in your account.

PPC Management Pricing for our AdWords Management Services. PPC (Pay-Per-Click) advertising is the most accountable form of advertising. You can set an exactbudget and only pay when a visitor clicks on your ad. Paid advertising can also include remarketing options and mobile ads.

Are you managing your advertising investment wisely? Running a successful AdWords campaign is an ongoing process, and we suggest signing in to your account at least once a week to check in.

A number of PPC competitive analysis tools that provide mountains of data and save a great deal of time are currently available, with prices and the nature of data varying from tool to tool. With Kodu Media we will provide data on keywords and ad copy, to assist in evaluating CTR and CPC. of your competitors.

Kodu Media has a team of designers and developers that can help build highly optimized landing pages that are proven to obtains above average conversion rates. Just ask us how we can build you a landing page by clicking here

Related Services


Youtube Ad Management

YouTube is the second largest search engine after Google. It’s safe to assume your audience is there. There’s a variety of things to do on YouTube, including remarketing campaigns and adding call-to-action overlays to your videos.


Social Media Ads Management

Facebook’s, Instagram, Twitter, Linkedin, and many other social media company’s have got a ton of data. This gives their platform unique strength, allowing us to pursue very specific demographics and interests that are unique to your potential customers.


Google Shopping Campaigns

In these campaigns, instead of bidding on keywords, you’re bidding on products. If it’s relevant, it’s a phenomenal opportunity. You’re getting attractive, highly-controllable images of your products in front of customers who are ready to buy.


Hire Kodu Media for Facebook Ad Management

If you’re interested in our Facebook Ad Management Services, please contact us to check our availability and receive a free quote.