Lloyds Register-Lead Generation PPC Case Studyadmin2019-11-02T12:42:12+00:00
When we started working with Lloyds Register they were a directory on a different, larger companies. This larger site had a lot of issues, like duplicate content, canonical errors, and finding the correct voice. We helped design and provide content insight on the new site for them, and then in mid-June of 2014, we set the redirects live and started pushing traffic from the existing directory to the new site.
“Using Google AdWords Kodu Media Increased Revenue by 86% and took our PPC campaign to the next level. I can attribute much of our success to their paid ad efforts that were able to generate so many new leads.”
We decided the best idea at the time was to give the client a jump start by launching with a secure site. Google had just announced in the beginning of August that they would be using HTTPS as a small ranking signal. We also didn’t want to mess around with additional website transfers in the future, and ultimately this worked out in our favor.
Once the site was live, we continued adding relevant content for students and published regular blogs. We tracked down all the links that were pointing to the old URLS and reached out to the webmasters with a request to update those to the new domain. As a priority, we focused on those links that were coming from educational sites.
INCREASE IN NON-BRANDED LEADS
INCREASE IN REVENUE FROM PPC LEADS
INCREASE IN REVENUE YEAR OVER YEAR
Paid media optimization resulted in the highest sales of any advertising channel for RevLabs. Using a combination of Google Shopping and Adwords optimization we were able to add international customers.
Using social media, search engine marketing, and targeted media buys to introduce Wholly Cows product line to an international audience.
Campaigns for Premium Auto consistently exceeded lead generation quotas and brought in a consistent lead flow. Detailed targeting, delivery, and optimization resulted in exceptionally high conversion rates.