THE STORY

In 2017, Premium Auto wasn’t enjoying much online success. The company, which buys and sells cars at wholesale needed to remodel their website’s analytics and adwords to better suit their business’s growth. This could also allow them to branch out into new territories using the power of digital marketing.

“I trusted Kodu Media’s experience and their recommended strategies to help bring in leads for my auto company. I was thrilled to see the results… and in the first week!

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OUR SOLUTION

Our highly-skilled analytics team worked with Premium Auto to create a detailed plan of action. New web properties were created on the PremiumAutoWholesale.com hostname, and the Google Analytics Tracking Code was adjusted to track these multiple accounts. All links between the domains were tagged to ensure campaign and cookie information got passed to the transaction level.

Business objectives were set up for each site — for example, if the goal was ‘email capture,’ analytics would focus on sourcing how many visitors reached the ‘thank you for signing up’ page. High-level metrics in Google Analytics could quickly indicate areas of the website that were facing challenges.

91%

INCREASE IN ONLINE LEADS

72%

APPOINTMENTS SET YEAR OVER YEAR

44%

INCREASE IN REVENUE FROM PPC LEADS

MORE RESULTS

LRQA

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Trident-Mortgage-Logo

Campaigns for Trident Mortgage consistently exceeded lead generation quotas and brought in a consistent lead flow. Detailed targeting, delivery, and optimization resulted in exceptionally high conversion rates and an increase in appointments set via online marketing.

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Using social media, search engine marketing, and targeted media buys to introduce Wholly Cows product line to an international audience.