THE STORY
In 2017, Premium Auto wasn’t enjoying much online success. The company, which buys and sells cars at wholesale needed to remodel their website’s analytics and adwords to better suit their business’s growth. This could also allow them to branch out into new territories using the power of digital marketing.
“I trusted Kodu Media’s experience and their recommended strategies to help bring in leads for my auto company. I was thrilled to see the results… and in the first week!“
OUR SOLUTION
Our highly-skilled analytics team worked with Premium Auto to create a detailed plan of action. New web properties were created on the PremiumAutoWholesale.com hostname, and the Google Analytics Tracking Code was adjusted to track these multiple accounts. All links between the domains were tagged to ensure campaign and cookie information got passed to the transaction level.
Business objectives were set up for each site — for example, if the goal was ‘email capture,’ analytics would focus on sourcing how many visitors reached the ‘thank you for signing up’ page. High-level metrics in Google Analytics could quickly indicate areas of the website that were facing challenges.
91%
72%
44%
MORE RESULTS
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