Our highly-skilled analytics team worked with Premium Auto to create a detailed plan of action. New web properties were created on the PremiumAutoWholesale.com hostname, and the Google Analytics Tracking Code was adjusted to track these multiple accounts. All links between the domains were tagged to ensure campaign and cookie information got passed to the transaction level.
Business objectives were set up for each site — for example, if the goal was ‘email capture,’ analytics would focus on sourcing how many visitors reached the ‘thank you for signing up’ page. High-level metrics in Google Analytics could quickly indicate areas of the website that were facing challenges.