The amount of set-up work required for PPC accounts varies. An account spending $3,000 per month advertising on 100 keywords takes less time to set-up than an account spending $50,000 per month spread out across 10,000 keywords. Additionally, developing a brand new PPC account takes up more time than revamping an existing one. A client advertising on one network takes less set-up time than a client advertising on six. Because we don’t require long-term contracts, we charge a one-time new client set-up fee. Our set-up fees range between $300 and $3,000 depending on the client’s situation.
However, our new client set-up fee is refunded in the form of a credit towards your monthly PPC management bill after six months of continued service.