Brand wanted to drive sales of loyal customers and encourage non-supplement users to try for the first time.Revlabs knew they had a loyal base of customers, but 75% of shoppers were only buying items within a single segment of the RevLabs range.The brand wanted to drive sales amongst loyal purchasers by introducing them to new products in other segments, as well as recruit non-RevLabs users to try their products for the first time.
“The great thing is that for every dollar we spent on online advertising we made $17.00 in revenue. We would highly recommend Kodu Media to anyone looking to obtain a solid return-on-investment from their digital marketing.“
Using shopping basket data to create “perfect pairings” of products that naturally fit together (e.g. muscle building and energy supplements). We identified potential new buyers based on the similarities between their shopping baskets and the shopping baskets of loyal competitor products.
By maximizing product pairings we delivered ads to consumers based on their personal buying habits. These ads were served using programmatic placements within online environments where the consumer would be in the right mindset to consider the message. The key to sales growth would be to make consumers aware that Neutrogena had products that were previously unfamiliarly available within their range and encourage the purchase of the two products that naturally fit together as part of their regular beauty regime.
INCREASE IN REVENUE
A sweet social media success story. Our comprehensive content strategy and integrated community management resulted in huge fan engagement.