Yes, all of our link building campaigns are 100% white-hat! We only engage in outreach with publishers that exceed our strict quality score KPIs.
Spammy links or “black hat links” from low-quality sites are easy to identify based on several metrics, including the publisher’s trust flow, organic traffic, backlink profile, and outlinking profile. Low quality link building methods like blog commenting, duplicate content syndication/article spinning, and cloaking can all result in a manual penalty from Google, specifically Google’s Penguin algorithm. We’ve helped websites in need of toxic backlink remediation from such link schemes recover their website rankings from black hat link building campaigns and negative SEO attacks that caused them to lose search rankings. If you need help recovering from a penalty, please get in touch with us.