You have approval power from start to finish. We won’t start writing an article until you approve the title/topic. Likewise, your article won’t be published until you sign off on the content.
Topics are selected after our team completes keyword research, industry-research, and a competitor review. Industry research helps us identify key language and “fresh” content in your space, while the competitor review gives us a sense of what the sites currently ranking on the first page of search results are writing about (aka what kind of content is being rewarded in search).
We then formulate a list of topics based on your specific niche and target audience, topics we know will allow us to target keywords vital to your site’s growth, and enable us to include enough semantic variations to ensure your new content ranks!