A pixel tracking code can help you track conversions on your own landing pages, a partner site, or even affiliate networks.
LinkTrackr’s pixel tracking service is easy to use, and capable of tracking multiple sales and leads within the same funnel. Compared to other conversion tracking methods like Sub ID tracking or postback tracking, pixel tracking codes are mainstream and used by everyone from Google to remarketing sites in one form or another.
It’s also the most flexible as you do not need additional scripts or programming to make a pixel tracking code work on your website. Pixel codes can also be used in emails to track email open rates.
So How do Tracking Pixels Work?
Pixel tracking is not complicated suff. In fact it’s “ancient” technology similar to counting banner impressions. An image is hosted on a server, and the HTML code for the image is put into a page or post.
Every time the page load, the image loads (or “fires” as they say in the indutry). Every impression of the pixel image will be recorded as a conversion for a sale or a lead, depending on how you use it.
In the screenshot above, you can see an example of the 1×1 pixel code used by LinkTrackr. This is essentially an image that measures 1 pixel wide by 1 pixel tall. It’s virtually undetectable by the naked eye on a typical landing page.
However, LinkTrackr’s pixel tracking software allows you to track much more than just the occurance of the conversion.
- You can pass along variables like
CVN (Conversion Name) or
CVA (Conversion Amount) from your shopping cart or affiliate network.
- You can also specify a unique conversion id in the pixel tracking code to prevent duplicate pixel impressions from being recorded as sales.
- LinkTrackr’s built-in cookie and tracking system gives you the geo-location (IP Address) of the sale, the referring traffic source, campaign or subcampaign name, and much more.
Pixel Tracking for Affiliates
Most newer affiliate networks and in-house affiliate programs allow you to place a tracking “pixel” in the merchant’s pages. When a sale is generated from your affiliate link, this pixel is fired and the information is passed back to your LinkTrackr account. For older affiliate networks, you’ll need to depend on SubID tracking instead.
Here”s why you should use the awesome pixel tracking service and features in LinkTrackr:
- Stop relying on the accuracy of your affiliate network’s tracking system
- Works with HasOffers and all platforms modelled after HasOffers
- Works with affiliate program software or scripts like iDevAffiliate
- No scripts or messy software to install – LinkTrackr is 100% web based
Pixel tracking and postback URL tracking in enabled in all our advanced plans.
Conversion tracking is the first and most important step in maximizing your ad campaigns and earning more.
If you cannot track exactly where your sales and leads are coming from with pinpoint accuracy, you’re probably burning a big hole in your pockets without even realizing it. Kodu Media’s digital marketing system helps you track multiple sales and leads without the need to place any extra code on your website(s).
Conversion Tracking with the Kodu Media Dashboard
Kodu Media makes it easy for you to track conversions that happen on your website. All you need to do is:
- Import a Goal from your Adwords or Facebook account, then assign a Conversion Name & Conversion Value to your goal.
- Copy and past the conversion tracking ID from Adwords into the correct field.
- Optionally, you can also pass a Unique Goal ID (you’ll need to code this on your website) to cross-reference conversions with your own data, and avoid duplicate conversion.
Enter your landing page URL into the proper place in your Kodu Media account. You can track upsells, downsells, one-time offers, exit offers and even important page views, using this method. You can use Kodu Media for AdWords conversion tracking, FaceBook Ads conversion tracking with other PPC tracking features.
Google Adwords Conversion Tracking
Affiliate marketers working with networks like ClickBank for example, can use the Sub ID conversion tracking option. With this option, you just need to enable the “affiliate tracking” topion, and select the correct Sub ID format. LinkTrackr will automatically pass our Click ID to your Sub ID parameter. You can then import your commissions report (with the Sub ID data) into LinkTrackr and we’ll give you complete reports for each conversion.
Discover Sub ID conversion tracking
Facebook Pixel Conversion Tracking
Every time a conversion tracking pixel image is loaded, we count the action in our system. This method is great when marketing with partners, or modern affiliate networks since you need access to real-time data. Therefore, they need not worry about the possibility of unwanted codes or tracking being injected into the code. (Yes, people are paranoid)
Discover pixel conversion tracking
Bing Conversion Tracking
Postback conversion tracking is becoming more popular as more third party tools are thrown into the marketing mix, and with the explosion of mobile conversion tracking. With Postbacks, you do not need to put any code on an actual page. Instead, the partner’s server sends conversion data back to your own postback URL. It also doe not need cookies to work.
Discover postback conversion tracking