THE STORY

Trident Mortgage’s goal was to grow their already incredible brokage firm in the California. To do this, they looked to leverage their premium process to craft a world-class campaign. Using the launch of their newest lender, Trident Mortgage sought to create something unique, interactive, and as premium as would be expected of a top-notch brokage firm.

“Using Google AdWords Kodu Media Increased Revenue by 86%  and took our PPC campaign to the next level. I can attribute much of our success to their paid ad efforts that were able to generate so many new leads.”

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OUR SOLUTION

In Trident Mortgage’s case, managing their 10k+  PPC budget meant tracking their cost-per-lead diligently to make sure they were achieving the desired ROI. If a campaign or ad group was not performing, budget was allocated to another channel that was converting at the desired cost-per-acquisition. SEO traffic increased by more than by 200% for target keyphrases.  With robust content across 11 mortgages sites, and growing to 17 in 2016, Trident Mortgage brought in more qualified leads from around the California as campaigns were continually refined.

85%

INCREASE IN NON-BRANDED LEADS

72%

INCREASE IN REVENUE YEAR OVER YEAR

64%

INCREASE IN REVENUE FROM PPC LEADS

MORE RESULTS

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Paid media optimization resulted in the highest sales of any advertising channel for RevLabs. Using a combination of Google Shopping and Adwords optimization we were able to add international customers.

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Using social media, search engine marketing, and targeted media buys to introduce Wholly Cows product line to an international audience.

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Campaigns for Premium Auto consistently exceeded lead generation quotas and brought in a consistent lead flow. Detailed targeting, delivery, and optimization resulted in exceptionally high conversion rates.