THE STORY
Wholly Cow runs digital campaigns for some of the most recognizable consumer brands internationally. In order to drive both brand-level metrics and sales volume for these products, Wholly Cow needed to make measurement a priority to ensure that it gets the right message to the right audience. Their campaigns measured; only 25% of delivered impressions hit the intended demo-target, and only 50% of impressions were delivered in-view.
“Using Google AdWords Kodu Media Increased Revenue by 86% and took our PPC campaign to the next level. I can attribute much of our success to their paid ad efforts that were able to generate so many new leads.”
OUR SOLUTION
Directed Wholly Cow to make its media buys through our affiliate group partnership. We negotiated based on validated delivery guarantees for display – meaning the ads were delivered in-view, in the right geography and free of non-human traffic – and in-target audience guarantees for video.
Typically, guarantees for display ads range from 80-100% validated impressions, while guarantees for video ads usually fall within the 90-100% in-target range. Wholly Cow was willing to pay a higher CPM to hit these validation and audience delivery rates as it believes in aligning price with value. Along with through leveraging viewability and audience measurement, we would be able to achieve a 70% lift in attribute awareness and 30% lift in purchase intent.
74%
39%
70%
MORE RESULTS
Campaigns for Premium Auto consistently exceeded lead generation quotas and brought in a consistent lead flow. Detailed targeting, delivery, and optimization resulted in exceptionally high conversion rates.
Paid media optimization resulted in the highest sales of any advertising channel for RevLabs. Using a combination of Google Shopping and Adwords optimization we were able to add international customers.
Ad groups were tightly-themed, making it easier to quickly react to product demand and helped introduce Lloyds Register product line to a nationwide audience. Combined with optimized keywords were added to suggest related products to consumers.