GreenWell Naturals needed a robust eCommerce solution tailored for the complex CBD industry, which faces unique challenges:
Client Overview
- Company: TCC
- Industry: CBD Health & Wellness Products
- Size: 800+ SKUs, nationwide & international shipping
- Goal: Build a scalable, high-performance eCommerce platform with CRM and inventory automation, loyalty tracking, and regional pricing compliance.
Challenge
GreenWell Naturals needed a robust eCommerce solution tailored for the complex CBD industry, which faces unique challenges:
- Managing 800+ products across multiple categories and strengths
- Offering location-based pricing due to legal and tax differences per region
- Tracking customers with a CRM (Zoho) and syncing inventory in real time
- Implementing a loyalty rewards system to increase retention
- Meeting performance and SEO standards (95+ PageSpeed) for organic traffic
- Ensuring payment processing worked with restricted product categories
Solution
We designed and implemented a complete system using:
Platform:
- WordPress + WooCommerce (Open-source flexibility, strong plugin ecosystem)
- Zoho CRM & Zoho Inventory (for customer segmentation and real-time stock control)
- Custom Loyalty Program Plugin
- Cloudflare + Caching + CDN + Image Optimization
- Google PageSpeed tuning (95+ desktop/mobile)
- GeoIP-based pricing module (IP + user profile logic)
Key Features Implemented
Our process is built to eliminate guesswork and maximize performance. Here’s how we turn keywords into conversions:
1
Zoho Integration
- 2-way sync between WooCommerce orders and Zoho CRM
- Auto-create and update contacts, deals, and invoices
- Integrated with Zoho Inventory to reflect live stock levels
- Custom webhook for product status updates (e.g., CBD concentration, batch codes)
eCommerce Engine (WooCommerce)
- Optimized WooCommerce for high product count (800+ SKUs)
- Layered product filtering, variant support, and search indexing
- Product-specific compliance metadata (lab results, THC %, origin)
2
3
Payment Gateway
- Integrated with CBD-compliant processors(e.g., Square or Authorize.net)
- Enabled region-based availability for compliance
- Configured Apple Pay, Google Pay, and subscription billing
Loyalty Program
- Custom loyalty engine with:
- Points earned per purchase
- Redemption at checkout
- Tiered rewards based on spend
- Integrated with Zoho CRM for loyalty scoring and segmentation
4
5
Location-Based Pricing
- GeoIP detection + user billing/shipping address
- Dynamic pricing rules per state/country/region (using a custom Woo logic + plugin stack)
- Legal disclaimers auto-update per location
Performance & Speed
- Performance optimization stack:
- WP Rocket + Cloudflare + Bunny CDN
- WebP image conversion + lazy loading
- Clean theme structure with TailwindCSS
- Final scores:
- Google PageSpeed Desktop: 99
- Google PageSpeed Mobile: 95+
- Sub-2s load times globally
6
Results
Metric
Before
After
Page Load Time
6.4s
1.8s
PageSpeed Score
58
97
Cart Conversion Rate
2.1%
4.6%
Average Order Value
$42
$58
Repeat Purchase Rate
9%
22%
Zoho CRM Sync Time
Manual (24h delay)
Real-time (seconds)
Client Feedback
Key Takeaways
- WooCommerce + Zoho can deliver enterprise-level functionality with the right planning.
- Custom loyalty + regional pricing helped address CBD-specific regulatory hurdles.
- Performance tuning is critical for SEO and mobile conversion - 95+ scores are possible even at scale.
